Instead of swaddling shopping bags in its usual soft-focus cheer (above), yoga-wear giant Lululemon is promoting a slogan from the hard-edged mother of Objectivism, Ayn Rand. Wha?
I'm a Lululemon customer. And, yes, I'm aware it's not a brand loyalty men admit easily. As I sit here, typing, in fact, I'm wearing a pair of Lululemon "Game On" boxer briefs, which are made of something called Coolmax, and decidedly cozy.
Friday, November 18, 2011
Lululemon hits branding sour note with Ayn Rand-inspired bags
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