Wednesday, January 11, 2012

What's in that OJ? Tropicana is sued

(Reuters) - A California woman is suing the maker of Tropicana claiming it is squeezing consumers by touting the best-selling U.S. orange juice as "100% pure and natural" when it is not.

In her federal lawsuit, plaintiff Angelena Lewis said Tropicana Products Inc, knowing consumers "want and demand natural products," deceives them in its advertising and packaging for its Pure Premium juice, including cartons featuring an orange with a straw stuck into it.

Lewis said the unit of PepsiCo Inc actually puts the juice through extensive processing, adding aromas and flavors that change its "essential nature" and give it a longer shelf life.

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