It didn't take long for Lululemon Athletica to grow into a $10 billion yoga apparel empire.
Its business concept —convincing consumers to buy $98 dollar yoga pants — has inspired a number of competitors, including Gap Inc.'s Athleta which is now opening a slew of stores featuring Lululemon-style athletic attire. Its Old Navy brand is also offering its own line of slimming yoga pants.
Friday, April 6, 2012
How Lululemon brainwashes women into spending $98 on yoga pants
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