Driving PSA voted ad of year despite avoiding shock tactics

A powerful public safety announcement showing why your loved ones want you to buckle up has been voted YouTube's ad of the year.

It will have you thinking of others every time you get in your car and start the ignition.

The 90-second commercial titled "Embrace Life" begins with a man reaching his hand out as if he is holding car keys and starting the ignition.

He starts to drive and looks over at his wife and daughter as if he is thinking about them while driving. They smile back.

All of a sudden, the man looks stunned as his eyes open to perfect circles. His daughter mimics his expression. He swerves while his wife and daughter jump up from the couch and put their arms around him as if they are his seatbelt keeping him in his seat and saving his life.

"I wanted to create a visual metaphor addressing how a single decision in a person's day can greatly influence both their own and their loved ones' lives," said writer and director Daniel Cox, who didn't want to shock or scare the audience.

"The family living room represents the feelings many people equate with their own car, in that it represents a level of safety and protection from the 'outer' world."

Watch the commercial:

via ca.news.yahoo.com