Wendy's New Natural-Cut Sea Salt Fries Heat up the Fast-Food Fry Category
Wed Nov 10, 8:00 AM
DUBLIN, Ohio, Nov. 10, 2010 /PRNewswire/ -- Wendy's announces the nationwide launch of its new natural-cut fries with sea salt, marking the first complete redesign of the company's classic fries in its 41-year history. Designed to give French fry lovers a hotter, crispier taste experience with an enhanced potato flavor and texture, Wendy's new fries are the only ones to be offered by a national fast food chain with the natural "skin-on" cut and seasoned with sea salt.
The new fries incorporate a range of new ingredients and preparation methods to meet consumers' demand for a better-tasting, higher-quality French fry. They are made 100% from Russet potatoes and sliced "natural-style" with the skin on for additional texture and taste, then cooked in proprietary oil that contains no allergens and has 0 grams trans fat per serving. They are finished with a dusting of natural sea salt to further enhance the flavor.
"A year ago, Wendy's launched its Real brand position that is the foundation of our company --- real products with authentic, high integrity ingredients, fresh preparation and exciting tastes and flavors for every main food item we serve. We challenged ourselves to translate this brand promise into even better French fries. The result is hotter, crispier, and tastier natural-cut fries, seasoned with sea salt. We think our sea salt fries will set a new standard in the QSR industry," said Ken Calwell, Wendy's chief marketing officer.
Wow, this may work! Healthy fries sounds good.
No comments:
Post a Comment